John Seabrook, a staff writer at the New Yorker, pursued two music projects over the last four years: The Sequoias and The Song Machine, a detailed look inside the contemporary pop music business.

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"Beneath the surface of today's pop music lies an industrial process as rigorous and bizarre as the one perfected by McDonald's. Seabrook shows what it takes to make a hit in a book that's beautifully written, relavatory, funny, and full of almost unbelievable details." —Eric Schlosser

"This is a fascinating tale about an amazing phenomenon: how hits get made. A triumph of great writing and reporting, with lessons that reverberate far beyond the world of music." —Walter Isaacson